Church IT - Supporting ministry with IT

Content Done Better » Blog Archive » Writing Series Part III — Site Copy

First, this kind of copy has to be interesting right from the beginning. Most people that go to a Web site don’t stick around if it doesn’t catch their attention right away. An attention-grabbing headline along with good writing on the home page is a requirement for anyone that wants to keep customers coming back.

It’s easy to read articles like this and feel complacent but web copy is just as hard as paper. Sometimes harder because there is so little time to grab attention, that of both people and search engines. I’m going to read this several times to make sure it is at the front of my mind the next time I’m writing for websites.

Powered by ScribeFire.

Church Marketing Sucks: Simply Strategic Growth

Simply Strategic Growth: Attracting a Crowd to Your Church is comprised of 99 short chapters (2-3 pages) each focused on one simple idea. That means it’s a breeze to read through, is packed with ideas, and is very approachable for the ADD crowd (and with the proliferation of blogs and short content I think we’re all joining that club).

The book covers everything from backend administrative tasks (how to conduct a post-service what worked/what didn’t meeting and who to include) to wrangling volunteers (don’t schedule anything other than worship services and corresponding childcare on Sundays so you maximize your volunteer pool) to rationale for adding multiple services (people are more likely to invite friends when a church is not totally full and once your service has several hundred people there’s no way everybody can know everybody).

The writers of the book, Tim Stevens and Tony Morgan, even have their own podcast. And I was thinking I was running low of things to listen to on the train!