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Content Done Better » Blog Archive » Writing Series Part III — Site Copy

First, this kind of copy has to be interesting right from the beginning. Most people that go to a Web site don’t stick around if it doesn’t catch their attention right away. An attention-grabbing headline along with good writing on the home page is a requirement for anyone that wants to keep customers coming back.

It’s easy to read articles like this and feel complacent but web copy is just as hard as paper. Sometimes harder because there is so little time to grab attention, that of both people and search engines. I’m going to read this several times to make sure it is at the front of my mind the next time I’m writing for websites.

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