Fellowship Church (Grapevine, TX) is starting a new sermon series this weekend called ineedtochange.com that will challenge people to consider how they need to change for the better. Here 7 ways they are promoting it:
Sermon website, Online Guerilla Marketing, Short films, Promotional Packets, billboards, direct mail, e-invites

Some great ideas here, especially creating a mini site with a relevant domain name. I’d love to try some of these out but I have a feeling they are a bit much for some smaller churches. Still, Aim high and all that…

First, this kind of copy has to be interesting right from the beginning. Most people that go to a Web site don’t stick around if it doesn’t catch their attention right away. An attention-grabbing headline along with good writing on the home page is a requirement for anyone that wants to keep customers coming back.

It’s easy to read articles like this and feel complacent but web copy is just as hard as paper. Sometimes harder because there is so little time to grab attention, that of both people and search engines. I’m going to read this several times to make sure it is at the front of my mind the next time I’m writing for websites.

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I can’t escape the fact that having a real centralized project list for the things I’m doing is helping. I want to believe that I have tons of excess capacity in my brain. I want to think that I remember everything I’ve got on the go. But I don’t. And maybe you don’t, either.

I’ve found one of the bigger challenges in the last few projects I’ve been involved in is how to stay organised when there are several different people involved. It’s not like an office where I can quickly pop over to someone’s desk to ask a question. Probably not ideal but with the different service communities at our church it’s possible to go a month without meeting someone in person. We use Joomla for our parish website and there is a useful extension called Project Fork. There are no clever Gantt diagrams to confuse the uninitiated in project management. Just projects that are made up of tasks that can have dependencies. Even with only a couple of people on a project the centralisation can be a huge help.